Redirects & Errors

Sometimes, you may need to update a page and users may come across errors on your website. When it comes to SEO it is important to understand how to deal with these situations to prevent search engines penalising you.

301 Redirect

A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

302 Redirect

Whereas a 301 redirect is a permanent relocation of your URL, a 302 redirect is a temporary change that redirects both users and search engines to the desired new location for a limited amount of time, until the redirect is removed.

307 Redirect

A 307 Temporary Redirect message is an HTTP response status code indicating that the requested resource has been temporarily moved to another URI , as indicated by the special Location header returned within the response.

404 Error

A 404 error message is a Hypertext Transfer Protocol (HTTP) status code indicating the server could not find the requested website. In other words, your web browser can connect with the server, but the specific page you’re trying to access can’t be reached.

410 Error

The 410 error message is a response code indicating that the resource requested by the client has been permanently deleted, and that the client should not expect an alternative redirection or forwarding address.






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