Internal Link Building

What is Internal Link Building?

Internal link building is the process of building links from one page on a domain to another page on the same domain. These types of links help build structure to a website and are useful to establish page hierarchy, help users navigate around your website and spread ranking power between pages.

How do internal links benefit SEO?

When a search engine crawls your website, it will have a better understanding if the website has structure. From these internal links, the crawl bots will be understand the relationship to the parent page and you will also be able to point the bots in the direction of related pages.