About Image Optimisation
Image optimisation is the process of preparing your image for the use of your blog post or page to help provide the best user experience.
Key areas of Image Optimisation
Before optimising can start, you need to find the right image. Try and make sure the image is original and not just stock photos. The image should be relevant to the page subject. The image should also be near the relevant text it relates to.
Once you have found the right image, you can start preparing the image for use. Think about the right file name, the image format, the size of your image, responsiveness across devices and file size. Once you have prepared the image this can then be added to your page or post with the relevant title and ALT text. Depending on whether your website is optimised for use with structured data, you may want to add schema markup to your page.
Once you have done this, add the image to OpenGraph and twitter cards – this will allow the correct image to be displayed when you share across social media platforms.
What if I don’t use images on my website?
Unfortunately, if you aren’t using any images on your posts or pages then you aren’t maximising the potential of your content. Images are a great way to spice up a page, enhance a technical blog post with a chart or diagram or just to make a social post more enticing to the user.
We would always recommend adding visual content to a page – aside from making the page look more enticing and adding weight to the written content, you can also rank in Google images.