What is Google Analytics?
Google Analytics is an online interface that is primarily used for measuring website traffic. It provides useful insight about how users interact with your website and helps give you a better understanding of user behaviour. With a little understanding, you can create your own dashboard, produce reports, set goals and track marketing campaigns.
Why do webmasters use Google Analytics?
A lot of the data Google collects about their users can help you understand how people interact with your website. Once understood, you can use Google Analytics to find how users entered your website, which pages are most visited, which pages users spend the most time on, which page has the highest bounce rate and a lot more. This make Google Analytics an extremely powerful tool when it comes to SEO, optimising your page content and mapping out an internal link structure.
Want to learn more about Google Analytics?
You can learn more about Google Analytics and how you can grow your business through intelligent data collection and analysis.