Page Speed
Page speed is once of the many factors Google looks at when deciding where your page should rank.
What exactly is Page Speed?
It depends on so many factors such as the website’s performance, the server’s performance, the particular web page you’re on, the connection type, the user’s internet service provider, the internet package, the device’s processing power, the Browser, what the user is doing at that point, how many apps are running and so on.
However, we can only work with what we can work, which is our website and our server. We don’t really have control over the rest.
Does Page Speed Affect SEO?
The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate.
At Google, users come first. Studies by Google show that average 3G loading speed is very slow. They also show that users leave the site after about 3 seconds. This means that their experience is bad and Google doesn’t like ranking sites which provide bad user experience.
How fast is my website?
You can access PageSpeed Insights by visiting https://developers.google.com/speed/pagespeed/insights/.