Backlinks & Citations
Backlinks and citations help search engines understand the connections related to your website.
Local Citations for SEO
The simple definition of a citation is purely the mention or reference of a business’s name, address, and phone number, otherwise acronymed “NAP.” Citations are an important variable in determining the ranking of a location in Google Maps search as well as the local 3-pack shown in Google Search.
Backlinks for Local SEO
Similar to citations, backlinks are off-site signals that Google use to assess the credibility and authority of website. Backlinks, also known as external links or just “links,” have defining characteristics, like referring source (or referring domain), anchor text and DoFollow or NoFollow.