Domain Authority

Domain authority (DA) is a score out of 100 developed by Moz that indicates how likely your website on a search engines result page (SERP).

How is Domain Authority scored?

Domain Authority on a 100-point scale. This scale is logarithmic, meaning it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. Your DA score takes into account link profile strength, link relevance and spam score amongst many other factors. Domain Authority score covers a whole domain whereas page authority uses similar factors to rank an individual webpage.

What score is considered a ‘good’ DA score?

Domain authority is a score that is a good indication of how your search ranking relates in comparison to the competition for your keywords. Generally the higher a DA the better, but it must be stressed that increasing your domain authority takes time and preparation. Your DA also does not directly define your search engine position and should only be used as a guide when comparing to the competition.

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