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SEO Ranking Factors

Website Security

By Ricky Taylor
How does website security benefit your SEO? Over time, people have gotten smarter about the way they use the internet. Like anything else, humanity’s harnessing of the online world has followed a natural progression: when a new problem arises, solutions are tested until the right one is found. It is then implemented, and people move …

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Backlinks & Citations

By Ricky Taylor
Local Citations for SEO The simple definition of a citation is purely the mention or reference of a business’s name, address, and phone number, otherwise acronymed “NAP.” Citations are an important variable in determining the ranking of a location in Google Maps search as well as the local 3-pack shown in Google Search. Backlinks for …

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Content Relevance

By Ricky Taylor
Importance of Contenct Relevance for SEO Content Relevance for SEO plays a conclusive role with the on-page optimisation element. Improving how well content works with targeted keywords is one of the main tasks of SEO. Just adapting the content of an internet site, for example for a category or article, can improve the position of …

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Schema Markup

By Ricky Taylor
What is schema markup? It is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll have a bit of knowledge about schema markup. Generally, when a bot crawls your website it gets indexed and Google ranks it in …

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Page Authority

By Ricky Taylor
What is Page Authority? Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.   How is Page Authority scored? We score Page Authority on …

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Website Structure

By Ricky Taylor
Why is site structure important for Google – and users? There are three reasons why site structure is important for Google and, therefore, for your chance of ranking in the search engines. Structure is a guide for Google The way your site is structured will give Google clues about where to find the most essential …

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