SEO

Can I Do The SEO For My Own Website?

By Ricky Taylor | June 29, 2021

What is search engine optimisation (SEO) in 2021? SEO is a broad term and covers all the methods you can use to increase your visibility and presence in search engines.  A Search engine spans much further than the 10 listing on the Search Engine Results Page (SERP) that we remember from the early 2000’s. Search…

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Local SEO, Google My Business, Google Reviews, Keyword Research, Citation building, NAP

What is local SEO? A Guide To Beating The Competition In Local Search

By Ricky Taylor | May 26, 2021

What is Local SEO, and How Does It Work? Local SEO is a strategy that helps your business be more visible in local searches. Any business that serves a geographic area can benefit from local search. Local SEO can help you grow your business if a map with 3 listings appears under your business’s name…

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What is Digital Marketing?

By Ricky Taylor | January 7, 2021

digital marketing can make sure your business is in the right place all of the time.

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Recent Posts

Can I Do The SEO For My Own Website?

June 29, 2021

What is local SEO? A Guide To Beating The Competition In Local Search

May 26, 2021

What is Digital Marketing?

January 7, 2021

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SEO Ranking Factors

Schema Markup

By Ricky Taylor
What is schema markup? It is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll have a bit of knowledge about schema markup. Generally, when a bot crawls your website it gets indexed and Google ranks it in...

Backlinks & Citations

By Ricky Taylor
Local Citations for SEO The simple definition of a citation is purely the mention or reference of a business’s name, address, and phone number, otherwise acronymed “NAP.” Citations are an important variable in determining the ranking of a location in Google Maps search as well as the local 3-pack shown in Google Search. Backlinks for...

NAP Consistency

By Ricky Taylor
What does NAP mean in SEO? Simply put, NAP stands for: Name Address Phone Number These three nuggets of information are important details in their own right but add them together and that can be the reason why a customer walks into your store – or the cause of them getting lost, being frustrated, wasting...

Page Authority

By Ricky Taylor
What is Page Authority? Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.   How is Page Authority scored? We score Page Authority on...

Page Speed

By Ricky Taylor
What exactly is Page Speed? It depends on so many factors such as the website’s performance, the server’s performance, the particular web page you’re on, the connection type, the user’s internet service provider, the internet package, the device’s processing power, the Browser, what the user is doing at that point, how many apps are running...

Content Relevance

By Ricky Taylor
Importance of Contenct Relevance for SEO Content Relevance for SEO plays a conclusive role with the on-page optimisation element. Improving how well content works with targeted keywords is one of the main tasks of SEO. Just adapting the content of an internet site, for example for a category or article, can improve the position of...

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