SEO

Can I Do The SEO For My Own Website?

What is search engine optimisation (SEO) in 2021? SEO is a broad term and covers all the methods you can use to increase your visibility and presence in search engines.  A Search engine spans much further than the 10 listing on the Search Engine Results Page (SERP) that we remember from the early 2000’s. Search…

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Local SEO, Google My Business, Google Reviews, Keyword Research, Citation building, NAP

What is local SEO? A Guide To Beating The Competition In Local Search

What is Local SEO, and How Does It Work? Local SEO is a strategy that helps your business be more visible in local searches. Any business that serves a geographic area can benefit from local search. Local SEO can help you grow your business if a map with 3 listings appears under your business’s name…

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What is Digital Marketing?

digital marketing can make sure your business is in the right place all of the time.

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SEO Ranking Factors

Schema Markup

What is schema markup? It is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll have a bit of knowledge about schema markup. Generally, when a bot crawls your website it gets indexed and Google ranks it in...

Page Authority

What is Page Authority? Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.   How is Page Authority scored? We score Page Authority on...

Website Security

How does website security benefit your SEO? Over time, people have gotten smarter about the way they use the internet. Like anything else, humanity’s harnessing of the online world has followed a natural progression: when a new problem arises, solutions are tested until the right one is found. It is then implemented, and people move...

Content Relevance

Importance of Contenct Relevance for SEO Content Relevance for SEO plays a conclusive role with the on-page optimisation element. Improving how well content works with targeted keywords is one of the main tasks of SEO. Just adapting the content of an internet site, for example for a category or article, can improve the position of...

Website Structure

Why is site structure important for Google – and users? There are three reasons why site structure is important for Google and, therefore, for your chance of ranking in the search engines. Structure is a guide for Google The way your site is structured will give Google clues about where to find the most essential...

NAP Consistency

What does NAP mean in SEO? Simply put, NAP stands for: Name Address Phone Number These three nuggets of information are important details in their own right but add them together and that can be the reason why a customer walks into your store – or the cause of them getting lost, being frustrated, wasting...

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