SEO that gets results
Our specialist search engine optimisation (SEO) services focus on delivering increased presence and traffic to the destinations we create.
Start ranking higher on Google and drive more customers to your website.
Google Compliant SEO
We can help your website rank higher on search engines using SEO techniques that are Google compliant
Improve your visibility in organic search results
Deliver sustainable traffic to your website
Increase visitors, leads and ultimately sales
We keep up with the latest 2020 SEO trends to offer outstanding SEO services.
How Search Works
Here is a 5 minute video to show you an overview how Google ranks your contents and answers millions of search queries every day.
The Top Factors Behind Search Ranking Success
To ensure you always comply with Google algorithms & future updates, these 3 factors are important:
TECHNICAL SEO
The foundation of what we do is technical SEO and our approach is made on two fundamental concepts: we find every area that can be enhanced to improve your organic rankings, and work with you to identify the most effective ways to carry out these improvements.
OUTSTANDING CONTENT
As the saying goes, "Content is king" and it can't be underestimated. The team at BoostSEO provides an deep insight into keyword analysis to send the right signals to search engines for long-term success.
Audience Engagement
Your web visitors are crucial to your search success. Our experience in technical SEO, conversion optimisation and web design means that we understand the demands of the modern consumer online and can help craft the best experience for your audience.
Why Choose Boost SEO?
We pride ourselves on understanding how search engines read and assess data from websites and which factors determine where websites are ranked. We work hard to improve the relevancy and trust factor of our client's website. Over time, search engines begin to favour the website over others and therefore start to increase it's rankings higher up in the search results. Ultimately, the end objective is to have the website positioned on page one or even in the number one spot on Google for your primary keywords.
With SEO being the bread and butter of our agency, you benefit from our expertise and knowledge of what it takes to rank on the first page of Google and other search engines.
Whether you are a business looking for a fresh approach to your SEO strategy or someone who has no idea Search Engine Optimisation is key to your brand exposure and would like to find out what we can do to help, we encourage you get in touch.
Influential SEO Factors
SEO By Numbers
We all know how important it is just get your content ranking on the first page of Google and other search engines. Here are some facts about SEO that justifies why it is money well spent.
70%
Of the links search users click on are organic
65-70%
Google owns between 65-70% of the search engine market share
Over 70%
Of users ignore the paid ads, focusing on the organic results
more than 300%
Search is the #1 driver of traffic to content sites, beating social media by more than 300%
67%
Of users leave a website that isn't optimised for mobile. If your site is unresponsive across devices, the user is more than likely to try a different search result
14.6%
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
2 Trillion
Two trillion. That's the number of searches carried out on Google alone in the course of a single year
93%
Of online experiences begin with a search engine
72% Of Local Searches
Visit a store within 5 miles - if you have a physical store, it is highly important that you can be found easily online
SEO Terms you may come across
A selection of SEO terms & explanations that you may find useful when trying to rank above your competitors.
Ahrefs.com is a website that provides an online toolset offering metrics and functionality for all things SEO related.
Algorithms are a set of 'rules' used by search engines like Google to help them reduce spam in SEO and helps crackdown on black hat techniques. Google updates it's own algorithms periodically and it is very important to keep up with the latest SEO trends - like the Penguin & Hummingbird core algorithms.
This text is used to describe an image and is not usually seen by an average site user.
Anchor text is the text of an outbound link, which is clickable, and it’s readable to both the user and to search engines. For example, Google.
Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.
Bounce rate is the percentage of sessions in which a user left your site from the page through which they entered it, without interacting with it.
Branded search is results displayed when a user searches for your brand name. If you are a new start-up, do a quick google search of your brand name - if somebody else already has that name it may be difficult to occupy the top listing spot.
Citations are links from webpages that equivalent to directories like the yellow pages book. These directories provide listings and it is important to have your Name, Address and Phone number along with a link to your website across as many of these online directories as possible.
In our opinion, the most significant SEO factor is content.
Ensuring your content is interesting and engages the user whilst also optimising for Google bots is a vitally important part of SEO.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
This is Google's paid advertising platform used by businesses large and small alike to advertise online across the most used search engine's network.
Google Analytics is a free service that provides comprehensive statistics and analytical tools for SEO and marketing purposes. Webmasters can see how visitors interact with a website and which pages are visited most frequently.
Google My Business (GMB) is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps.
Once GMB is set up and verified you can add information about your business, show products and services you offer, add photos and other useful information such as opening hours and web address.
GMB also lets customers add photos, leave reviews and get directions to your business.
Heading tags (H1-H6) are great for pointing search engines what the content is about.
Website visitors also interact well with heading tags that bigger and bolder, as they split up the page and make it more engaging.
Optimising images is an important factor for SEO. From size of image to title and description, it helps search engines prioritise with their image search.
Internal linking helps establish a hierarchy on a website - giving more value to the most important pages.
Keyword research is so important - even before a website is built. Simply put, if nobody is searching for your planned keywords on search engines then you wont receive any organic traffic to your website through search engines like Google.
Keyword research should be the foundations before creating a new website, new page or blog post.
The Knowledge Graph is Google’s system for organising information about millions of well-known entities: people, places, and organisations, to build a map of how information is interconnected. It’s a knowledge base used by Google to enhance its search results with the use of human language technology (e.g. entity recognition and linking) and the semantic web (graphs of linked data).
External link building (backlinking) is the process of acquiring links from an external source which points to your site. These links enable both search engines and users to visit your site and get it on the search results map.
Ensuring you get genuine and relevant backlinks is important to ensure your website is not penalised by Google.
Local search and local SEO is always a competitive field. If you are a local business trying to attract customers to a physical store, ranking well in Google search should be a priority.
DID YOU KNOW: 72% of local searches visit a store within 5 miles
Meta data is a term that you may come across often in regards to SEO.
Meta data is a set of data that describes and gives information about other data. For example, on the home page of a website, the content can be summarised by the meta data to provide an overview of the page subject along with other information such as creation date. This helps search engines understand the content and its relevance.
The nofollow link allows publishers to inform Google and other search engines that they do not endorse certain links to other pages.
Page authority or page relevancy reflects the significance of a webpage. This takes into account the domain authority, content relevance and the trust gained over time by web users.
Robots.txt and meta robots tags are used by search engine optimisation agencies and webmasters to order instructions to crawlers traversing and indexing a website.
Google is always evolving, their developers are creating more intuitive ways to show answers to users’ search queries.
Rich snippets are part of Google's structure data markup and provide additional information to users of the search engine. These provide things like answers to a question, recipes and upcoming event information.
Schema markup is basically the language that allows web developers to tell search engines more about certain entities on their site.
A sitemap is a resource you make for your website to allow it to be discovered by Google and other search engines. Providing resource metadata in the form of sitemaps is a vital method to position your content to appear in search.
Website page speed is "page load time" (the time it takes to fully display the content on a specific page).
You can evaluate your page speed with Google's PageSpeed Insights.
A 301 redirect is an instruction that tells a browser: “The requested page is no longer available at the URL you have, you’ll find it at this new new address”.
This is a common code for a URL redirection. The server invites the web browser to take an alternative route to the page which in theory is only temporary.
A 307 redirect is very similar to a 302 redirect but the difference is that the method and body aren’t altered when the redirect request is made.
This is an error message that surely you’ll have encountered on your travels through the worldwide web! This particular sequence of numbers means that the browser was able to communicate with the server but it was unable to find what was requested.
This error code signifies that the page is ‘not found’ like a 404 but in fact gone completely.