Online Marketing

What is Digital Marketing?

digital marketing can make sure your business is in the right place all of the time.

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What is Digital Marketing?

January 7, 2021

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SEO Ranking Factors

Backlinks & Citations

Local Citations for SEO The simple definition of a citation is purely the mention or reference of a business’s name, address, and phone number, otherwise acronymed “NAP.” Citations are an important variable in determining the ranking of a location in Google Maps search as well as the local 3-pack shown in Google Search. Backlinks for...

Content Relevance

Importance of Contenct Relevance for SEO Content Relevance for SEO plays a conclusive role with the on-page optimisation element. Improving how well content works with targeted keywords is one of the main tasks of SEO. Just adapting the content of an internet site, for example for a category or article, can improve the position of...

Page Speed

What exactly is Page Speed? It depends on so many factors such as the website’s performance, the server’s performance, the particular web page you’re on, the connection type, the user’s internet service provider, the internet package, the device’s processing power, the Browser, what the user is doing at that point, how many apps are running...

Website Structure

Why is site structure important for Google – and users? There are three reasons why site structure is important for Google and, therefore, for your chance of ranking in the search engines. Structure is a guide for Google The way your site is structured will give Google clues about where to find the most essential...

NAP Consistency

What does NAP mean in SEO? Simply put, NAP stands for: Name Address Phone Number These three nuggets of information are important details in their own right but add them together and that can be the reason why a customer walks into your store – or the cause of them getting lost, being frustrated, wasting...

Schema Markup

What is schema markup? It is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll have a bit of knowledge about schema markup. Generally, when a bot crawls your website it gets indexed and Google ranks it in...

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