Can I Do The SEO For My Own Website?

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With many SEO methods available, it can be easy to get lost. Find out how you can perform search engine optimisation for your website.

What is search engine optimisation (SEO) in 2021?

SEO is a broad term and covers all the methods you can use to increase your visibility and presence in search engines. 

A Search engine spans much further than the 10 listing on the Search Engine Results Page (SERP) that we remember from the early 2000’s. Search Engine Marketing (SEM) expands on SEO and includes things such as Pay Per Click (PPC) and display advertising.

What are the types of Search Engine Optimisation?

Depending how deep you want to go, there are many forms of SEO. But for the purpose of this article, we are going to categorise SEO down to two: on-page and off-page.  

What’s the difference between on-page and off-page SEO?

On-page Factors

On-page SEO relates to all methods you can use to optimise your website and it’s content with relevant keywords to bring organic search traffic to your site. These are things like adding meta title, meta description and optimising keywords on blog posts, optimising images with alt text, page loading times and site speed, internal links between pages and website structure. When you get a bit more technical, you can use Schema Markup to enhance your posts and products further.

Off-page Factors

Off-page SEO relates to any method that is used to drive and refer traffic to your site from an external source. These factors play a big part of building your online reputation and trust score. One of the most talked about and effective methods is backlinks (links from an external website to your website). These backlinks can come from guest posts on another website or an external blog, citations with online directories and social media posts – all of these should be built around a strategy to grow your websites trust and reviewed periodically.

More about building backlinks below. 

Above are just the basics – a search engine’s algorithm will take into account hundreds of factors when assessing your webpage.

How does SEO help to optimise content to improve your online presence?

Content that is correctly optimised for search engines will generally rank higher because it helps Googlebots to crawl your website, identify key information and index your page(s) based on their search engine algorithms in a shorter amount of time than a competitor’s page that hasn’t been optimised.

Google and other search engines are built to bring their users the right information clearly and as quickly as possible – so you will be rewarded if you have identified keywords and search terms of their users and can offer the information as efficiently as possible.

Can I do SEO myself?

The short answer is YES – anyone can do SEO. What do you need? Even if you don’t have a lot of knowledge about search engine optimisation, you can easily understand the basics, and even a small amount can make a big difference. You will also need time to learn and create content.

An SEO’s job becomes easier with data-driven tools – but these tend to be expensive for a single website. You can get a lot of information for free if you make sure you set up Google Search Console and Google Analytics correctly.

How should I plan my backlinks?

When mapping out your backlinks SEO strategy you should only look for genuine and quality links that are relevant to your content. Links coming from a high authority site are great – but if it isn’t high-quality content that is relevant to your website, it may count against you in the search results.

The main focus is on the quality and value of your content. You need to give people a reason to link to your website.

Be aware: approach all backlinks with caution and do your due-diligence – when a website links to your site it tells Google that your website is linked to the web page that link is coming from. 

Want to improve your blog optimising?

To help with your blog wirting, you can download our free ‘The SEO Behind a Blog Post‘ helpsheet.

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Ricky Taylor

SEO Terms

Link Building (External)

What is External Link Building? External link building is the process of building links from another domain to your domain to increase the relevance of your content. The content from the incoming link should be related to the content on your web page. WARNING: Do not buy links! Buying links is a tactic of black …

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Bounce Rate

Is bounce rate important to SEO? One statistic that is prominent when using Google Analytics is bounce rate. The bounce rate stat indicates the percentage of sessions where a user leaves the page via the same point of entry to your website – without any interaction. This could indicate to search engines that the page …

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Google Ads

What are Google Ads? Google Ads is paid-for advertisement that sit at the top of search results and can also be displayed across display networks on websites that allow advertisements. Google Ad campaigns are based on a Pay-Per Click model and help businesses remain visible if they don’t rank on the first page of specific …

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Heading Tags (H1-H6)

What are heading tags? Heading tags help search engines (and users) read and understand text. For the user, they help them understand what a post is about and can be used as a way to break up text blocks. To the search engines and their algorithms, heading tags help add weight to the keyword/main search …

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Redirects & Errors

Sometimes, you may need to update a page and users may come across errors on your website. When it comes to SEO it is important to understand how to deal with these situations to prevent search engines penalising you. 301 Redirect A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers …

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