Heading Tags (H1-H6)

What are heading tags?

Heading tags help search engines (and users) read and understand text. For the user, they help them understand what a post is about and can be used as a way to break up text blocks. To the search engines and their algorithms, heading tags help add weight to the keyword/main search term and tells the search engine what the interconnected sub-text is about.

What are the individual Heading tags and what do they mean?

Heading tags range from H1-H6, with H1’s being the most exclusive. Here is a breakdown of how they should be used:

H1 – H1 is the most important. As a rule of thumb, H1 should only be used for the blog title and should contain the keyword or keyphrase.

H2 – H2’s should be used for sub-headings. Think of it as writing a book and H2’s are your chapter titles.

H3 to H6 – H3-H6’s are often used to introduce sub-sections inside your H2 ‘chapters’. They should relate to the parent sections they are included in. It is rare that you need to use H4-H6 tags unless you’re writing extensive technical content.

These are the basics around heading tags to help provide a structure to your blog posts and pages that users and search engines understand. Contact us if you would like further advice on heading tags.


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