What are Google Ads?
Google Ads is paid-for advertisement that sit at the top of search results and can also be displayed across display networks on websites that allow advertisements. Google Ad campaigns are based on a Pay-Per Click model and help businesses remain visible if they don’t rank on the first page of specific keywords they wish to target.
Why choose Google Ads over SEO?
This all depends on a business-by-business basis. SEO marketing is a more medium to long term commitment to target keywords and rank on the first page – but you will build a more informative website, build a brand and will generate more organic traffic to your website.
If you are confident with your websites user experience and conversion rate and you have a larger marketing budget – a pay per click campaign may be ideal in the short term.