It is important to optimise your page content to rank on higher on search engines.
How do I optimise my content for SEO?
Keyword planning is the first step you should take before even writing your post. This will give you a better understanding of keyword search volumes and related search queries users may use to find your page. As a rule of thumb, 1 keyword = 1 page. This allows you to focus solely on the keyword.
Once you have decided on the keyword to base your content around, you can begin to write your content.