On-Page Optimisation

Creating great quality content is great for SEO - but it might not be getting the exposure it deserves.

What is on-page optimisation?

On-page optimisation is the practice of optimising pages on your website individually in order to rank higher for relevant searches. On-page refers to the page content the users sees as well as the html source code that provides search engines the information that helps them understand more about the content. Off-page SEO is anything that you do to boost ranking externally, such as backlinking.

On- Page Ranking Factors

When Google and other search engines crawl your website and content there are a number of ranking factors that can have a big impact on your SEO if optimised properly. These include:

  • Content of a page – you may have heard the phrase ‘content is king’. This can’t be emphasised enough. As search engines try to offer users more genuine, trustworthy and up-to-date information, it is important to create good content. What is good SEO content?
  • Title tag – title tags are the second most important on-page SEO factor. You can enhance your title tags by using keyword research.
  • URL – Planning a website with a great internal linking structure and category hierarchy helps search engines work out the dynamics of your content.
  • Meta data – Not as relevant as it once was. Meta title and meta description can help bring users to your web page.
  • Page speed – See page speed.
  • Image optimisationImage optimisation and ALT text is an important factor for SEO.
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